Good photography blog ideas are your virtual showcase. If you are a photographer, one of the first things you should do is make a photography blog that shows your work and gives potential customers the information they need.
Not only is it a great way to get customers, creating a blog is a cheap marketing tool that you can control.
With the options and the technical language that is commonly used, it can be frustrating to know what kind of blog to create. Not only that, but prices vary significantly. Let’s see how to make a photography blog, what all those technical terms mean…
and I’ll say what I’d do if I was starting a professional photography website.
The difference between a website and a blog?
You will see these three terms in forums and groups and there is very little difference between them.
A website, traditionally, is a set of pages that do not change frequently. Think of price pages, contact forms, galleries, etc. It can also contain a blog.
A blog is a page on a website that is regularly updated with new content. Thus, in a blog, new news articles, promotions and other things are created and updated regularly.
A blogsite is actually a coined term which means that it is a website and a blog together. The website blog is usually the focus of the site and the first thing people see.
But this is basically talking about the same thing, most websites have blog area, all blogs have pages that don’t change and blogsites are just the websites with the most focus on the blog.
So there’s actually very little difference.
What kind of photography website is best?
There are a number of things to keep in mind when setting up a photography website.
Domain, Hosting and other things
A domain name, or URL, is a name for the web address that people use to get to the blog or web. For this site, the URL is howtogetyourphotographynoticed.com.
The domain name sends people to the site, which will have to be hosted on a web server. A website is just a bunch of files that people can access online. “Hosting” is where these files are stored, and when you type in a domain name, it takes you to the correct server so that those files can be viewed.
Next, you need a platform to build a blog or web. This is basically a type of software that allows you to build a site. WordPress is a known platform, but there are others. You can do almost anything with WordPress.
You have two options: use a free service that offers free hosting and a subdomain, or you can have a paid site on a hosting service, with its own domain name.
There is more flexibility and control with a paid hosted site.
Tips for creating a professional photography blog
Blogs become a success for all sorts of reasons, but all successful photo blogs share one thing in common: great photos.
But is that enough? How do you find the voice and style of your photos?
There’s no standard answer, but the following tips will help you get the personal approach and find an audience.
Searching for your personal voice
Everyone has their own voice. Whether it’s writing or photography, everyone has a different way of conveying their message.
Even if you’re taking pictures of products, the style of the photo, the light and how you edit the images shows that voice or way of interpreting the picture, it’s especially important to reflect it on the blog itself. This interpretation goes beyond the written content and the size of the images. However, it must be mixed with content.
The best way to find out how to interpret your photography is to one day take images that interest you. No matter what they are, just focus on taking pictures that inspire you.
At the end of the day, collect the images and make a list of similarities: theme, composition, angle, intention, etc. That’s your voice or interpretation.
Keep it in mind from that moment on every time you take photos for the blog or for any social media.
When you look at pictures in blogs or image galleries, what’s the first thing you notice?
For many people, it’s size. Larger photographs tend to get more attention because they stand out from written material.
Whether your computer is a digital SLR or a smartphone camera, images need editing.
No matter which camera you use, your photos start with a raw format, the original photo. When people export and edit their photos, many choose to make them smaller, thinking smaller will look better.
In fact, people are more likely to respond to larger photographs.
So how do you publish a photo? How big is the one that produces the “magic”?
The truth is that there is no magic size, it depends on your blog. If you only have images, large ones are better.
If the blog is a mix of photography and content, such as test benches or photojournalism, creating a specific size will streamline the site and make it look cohesive.
Composing and understanding the rule of thirds
Photographers with a great sense of composition are generally the most successful.
Their photos convey an emotion. This is because the composition balances the visual elements in a way that makes sense to humans. A good photograph has a composition that evokes a feeling and makes the viewer perceive the image as if the photo was directed directly at them.
Some people have a special gift for composition. They know when a photograph looks good because they have that instinct.
Learning about composition takes a little research and practice. Once you learn to look for a good composition, you will almost always find it.
The best way to learn composition is by using the rule of thirds. In simple terms, the rule of thirds says to place the main objective within the four corners of a nine-panel grid.
The best way to think about it is: divide a photograph into three rows and three columns. The corners of the center section are the corner points to which the rule of thirds should be applied. Placing the object at one or two of these points will create a bold, dynamic picture.
It’s that easy and that difficult.
Making use of communities
You’re starting to think your photographic skills are getting stronger and stronger. You feel more comfortable with the handheld camera… every blog post carries more and more traffic… are you done?
If you’re a blogger looking to expand your readership, then you need to make use of photo communities.
Photographer communities like Flickr or Instagram are good places to publish. These communities can offer more readers to the new blog. Sites like these provide photographers of all levels with feedback, which can help strengthen your photography.
In fact, online photo communities tend to be generous in advice and comments, something that could be very useful.
These communities can also provide something else: inspiration.
Many bloggers follow photographers with a wide variety of styles. For a novice photographer or even a veteran, following different styles through a community has a creative idea to take your photography to a new level.
Creating a portfolio
Photography can be a great subject for creating a blog, but it is also an independent profession. If your work can speak for itself, then you’re not a blogger who splashes in photography, you’re a photographer.
For photographers (especially those who excel in products, food, fashion, portraits, books or landscapes) building a portfolio is an exceptional way to create a second source of income.
Create specific galleries for different types of photography. This way, when people see your portfolio, they can search by type of image.
Following these tips will make your photography look stronger, your blog will receive more traffic, which can translate into a successful blog.
How to make a photo blog: the practice
Creating a photography blog has its own peculiarities. Let’s look at some aspects that need attention and how to solve them.
Size and weight of images
Before uploading photos, it’s important to resize them to a suitable dimension (which may vary depending on the theme you’re using).
The ability to upload photos directly from the camera, without any resizing, means that you are going to publish high-resolution original images on your blog, and this not only puts the original photos at risk, but also slows down the speed of the website due to the weight of the files, which are larger.
Images and photos must have the attribute “alt” properly defined, as well as the title. Most of the time, search engines rely on Alt and Title attributes to decipher their “content” and, therefore, such information from the images can help get a better rank.
Rename files before uploading. Change the name to one that is relevant, without being too long or too short, and including relevant keywords. As simple as naming them woman.png instead of DC81009.png.
Before uploading each image, it is advisable to reduce its weight so that the loading speed is not reduced. It can be done at the time of editing, using image processing programs. There are also online image compression tools that reduce a significant percentage.
Compressing an image does NOT mean a loss of quality. The human eye continues to see them correctly.
Cache or CDN systems
As you may have already understood in a photography blog, speed is essential. As a result, the use of a good caching plugin is essential. A cached website can load considerably faster than one without a cache.
Perhaps one of the best-known add-ons is W3 Total Cache , which can significantly improve the performance of the photo blog.
In addition, if the blog receives many visitors from Asia, having a CDN provider with a server in Hong Kong will provide better performance than relying on hosting servers in Europe.
An example of a CDN service for a “photo blog” is the one provided by Jetpack, a CDN service especially aimed at WordPress users who share a lot of images on their blog, can be a very useful free service to speed up your photoblog.
It works with images and serves content dynamically from WP.com cloud servers, providing a faster experience.
An adapted design
There are special designs to create photo blogs. They include the distribution of images, galleries and other issues that will improve the user experience.
Look for a theme with neutral colors. Although this depends on the nature of your photos, a neutral color generally combines well with most types of photos and puts the focus on the images, rather than on the background design.
The key to a good design is to blur the background and let the photos and content speak for themselves. Remember that search engines can not interpret images, they need text to know what is the subject we are dealing with.
Therefore, along with the images, it is highly recommended to write a related text, which allows you to index and position each entry or page of the blog based on a chosen keywords.
Watermarks are small texts or images printed on a photo, whose mission is to make known its author or owner and protect their rights.
Design programs allow the creation of a signature or watermark, although it is a manual work.
For WordPress users, as well as other platforms, there are automatic solutions that create a watermark in a preset format. It creates an automatic watermark at the moment of uploading the image, which makes it comfortable and simple.
It can be deactivated at any time and consumes very few resources. An effective solution.
Create your photo blog now!
I hope you now have a little more clarity about what you need and what you can achieve if you want to make a personal photography blog.
A project that you can start with few expenses, which can serve as personal entertainment and why not, in a source of income or professional activity.